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Like it but do not comment : manipulating the engagement of sports fans in social media

Agrawal, Anand; Gupta, Anil; Yousaf, Anish - In: International journal of sport management and marketing … 18 (2018) 4, pp. 340-356

Persistent link: https://www.econbiz.de/10011948445

The extent of the influences of social media in creating "impulse buying" tendencies

Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335

Persistent link: https://www.econbiz.de/10012199534

Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement

Zhang, Jennifer Shiyue; Su, Leona Yi Fan - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1088-1109

Persistent link: https://www.econbiz.de/10014321554

Content versus community focus in live streaming services : how to drive engagement in synchronous social media

Giertz, Johann N.; Weiger, Welf Hermann; Törhönen, Maria - In: Journal of service management 33 (2022) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012797604

Like it or not? : the differences between and success factors of sports providers' use of social networking sites

Corthouts, Joris; Denys, Astrid; Thibaut, Erik; … - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 56-79

Persistent link: https://www.econbiz.de/10012059500

When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness

Vries, Eline L. E. de - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 275-291

Persistent link: https://www.econbiz.de/10012144811

Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior

Han, Min Chung - In: International review on public and non-profit marketing 18 (2021) 2, pp. 255-272

Persistent link: https://www.econbiz.de/10012545539

Relational affordances of information processing on Facebook

Koroleva, Ksenia; Kane, Gerald C. - In: Information & management : the internat. journal of … 54 (2017) 5, pp. 560-572

Persistent link: https://www.econbiz.de/10011745445

An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation

Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14

This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...

Persistent link: https://www.econbiz.de/10012507061

The analysis of blog use as a marketing communication tool by the selected target group in the conditions of the Slovak market

Fedorko, Richard; Bacík, Radovan; Kot, Sebastian; … - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 66-72

Persistent link: https://www.econbiz.de/10011721210

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