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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin; Cho, Hyeon Jeong; Jin, Byoungho - In: The journal of brand management : an international journal 27 (2020) 5, pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
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The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
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Measuring consumer brand perception for green apparel brands
Dixit, Jasmine S.; Alavi, Shirin; Ahuja, Vandana - In: International journal of e-business research : an … 16 (2020) 1, pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
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Branding : an important aspect of consumer buying behaviour towards branded apparel
Bansal, Aishvarya; Sabharwal, Santosh - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012213030
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle; Jacobs, Bertha; Retief, Arda - In: International journal of consumer studies 40 (2016) 6, pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
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The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: Journal of marketing communications 23 (2017) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10011705500