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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin; Clancy, Anne - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012434354
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Children's consumption culture development through Christmas myths : ethical implications
Kennedy, Ann-Marie; Waiguny, Martin K. J.; Lockie, … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 321-343
Persistent link: https://www.econbiz.de/10013367892
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Qualitative research methods in public relations and marketing communications
Daymon, Christine; Holloway, Immy - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001626296
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Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
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Research methods in marketing
Elliott, Ken; Christopher, Martin - 1973 - graph. Darst
Persistent link: https://www.econbiz.de/10013467568
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International Marketing Research : A Transformative Approach
Kumar, V. - 2024
Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment … -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary … Data -- Chapter 6. Marketing Research on The Internet -- Chapter 7. Primary Data Research -- Chapter 8. Qualitative and …
Persistent link: https://www.econbiz.de/10014580694
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Lessons learned : challenges when conducting interview-based research in auditing and methods of coping
Dogson, Mary Kate; Trotman, Andrew J. - In: Auditing : a journal of practice & theory 41 (2022) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10013190481