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The higher they climb, the harder they fall : The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy

Baghi, Ilaria; Antonetti, Paolo - In: Corporate Social Responsibility and Environmental Management 28 (2021) 4, pp. 1216-1230

Persistent link: https://www.econbiz.de/10012535118

When blame-giving crisis communications are persuasive : a dual-influence model and its boundary conditions

Antonetti, Paolo; Baghi, Ilaria - In: Journal of business ethics : JBE 172 (2021) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10012589055

How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications

Antonetti, Paolo; Baghi, Ilaria - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 411-423

Persistent link: https://www.econbiz.de/10012793418

High-fit charitable initiatives increase hedonic consumption through guilt reduction

Baghi, Ilaria; Antonetti, Paolo - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2030-2053

Persistent link: https://www.econbiz.de/10011773817

The mitigation of brand crises : towards broader, deeper and more diverse research directions

Antonetti, Paolo; Baghi, Ilaria; Valor, Carmen - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 183-189

Persistent link: https://www.econbiz.de/10014549755

High-fit charitable initiatives increase hedonic consumption through guilt reduction

Baghi, Ilaria; Antonetti, Paolo - In: European Journal of Marketing 51 (2017) 11/12, pp. 2030-2053

Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is known, however, about the process underpinning this effect. This paper aims to investigate why and under...

Persistent link: https://www.econbiz.de/10014724609