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Business improvement districts (BID) : ein Modell auch für Deutschland?

Bangemann-Johnson, Merten C. (contributor) - 2003

Persistent link: https://www.econbiz.de/10001752433

Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012798134

Place brands across U.S. cities and growth in local high-technology sectors

Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85

Persistent link: https://www.econbiz.de/10012544766

Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima

Duignan, Michael B. - In: Journal of destination marketing & management 19 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012548457

The meaning and measurement of place identity and place image of towns and cities

Baxter, Jessica; Kerr, Greg - 2010

It is within the context of the growing level of competitiveness between places, and even the decline of many, that a need has been identified for places to have a marketing focus. As a new and under-researched domain, and also due to some similarities, place marketing research has been guided...

Persistent link: https://www.econbiz.de/10012620961