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CSR communication strategies for organizational legitimacy

Colleoni, Elanor - In: Corporate communications : an international journal 18 (2013) 2, pp. 228-248

Persistent link: https://www.econbiz.de/10009748730

New forms of digital marketing research

Colleoni, Elanor - In: The Routledge companion to digital consumption, (pp. 124-134). 2013

Persistent link: https://www.econbiz.de/10009690742

Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships

Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392

Persistent link: https://www.econbiz.de/10012662359

A text mining approach for CSR communication : an explorative analysis of energy firms on Twitter in the post-pandemic era

Mazza, Rocco; Zavarrone, Emma; Olivieri, Mirko; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 317-340

Persistent link: https://www.econbiz.de/10013461643

The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19

Hu, Lala; Olivieri, Mirko - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1465-1478

Persistent link: https://www.econbiz.de/10014314132

Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks

Hu, Lala; Olivieri, Mirko; Rialti, Riccardo - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1675-1688

Persistent link: https://www.econbiz.de/10014314200

How infomediaries on Twitter influence business outcomes of a bank

Illia, Laura; Colleoni, Elanor; Meggiorin, Katia - In: International Journal of Bank Marketing 39 (2021) 5, pp. 709-724

Purpose: The purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless promote a negative sentiment toward a corporation to the point of having a negative impact on the...

Persistent link: https://www.econbiz.de/10012539700

Social media and the formation of organizational reputation

Etter, Michael; Ravasi, Davide; Colleoni, Elanor - In: The Academy of Management review : AMR 44 (2019) 1, pp. 28-52

Persistent link: https://www.econbiz.de/10011982179

Why would the rise of social media increase the influence of traditional media on collective judgments? : a response to Blevins and Ragozzino

Ravasi, Davide; Etter, Michael; Colleoni, Elanor - In: The Academy of Management review : AMR 44 (2019) 1, pp. 222-226

Persistent link: https://www.econbiz.de/10011982245

Measuring organizational legitimacy in social media : assessing citizens' judgments with sentiment analysis

Etter, Michael; Colleoni, Elanor; Illia, Laura; … - In: Business & society 57 (2018) 1, pp. 60-97

Persistent link: https://www.econbiz.de/10011806825