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The aim of this study is to explore how the impact of recommendations in social media on intention to purchase varies between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion leaders’ recommendations, and e-WOM, which refers to...
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This paper contains our personal observations on the CMA's Interim Report on its Market Study on Online platforms and digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as it correctly identifies the competition issues...
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The proposed regulation launched by the European Commission on the gatekeepers' regime under the name of the Digital Market Act and the Digital Services Act represents an important change in the regulation and commitments of the platforms that initially control the market, or have that capacity,...
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