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Uncovering synergy and dysergy...
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Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
31
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31
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22
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22
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18
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146
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Palmatier, Robert W.
123
Zhang, Jonathan Z.
23
Zhang, Zelin
21
Fang, Eric
17
Evans, Kenneth R.
11
Grewal, Dhruv
9
Harmeling, Colleen M.
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Steinhoff, Lena
8
Henderson, Conor M.
7
Houston, Mark B.
7
Joseph, Kissan
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Moorman, Christine
7
Popkowski Leszczyc, Peter T. L.
7
Samaha, Stephen A.
7
Beck, Joshua T.
6
Gopalakrishna, Srinath
6
Watson, George F., IV.
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Martin, Kelly D.
5
Moreau, C. Page
5
Qu, Riliang
5
Yang, Kejia
5
Ansari, Asim
4
Dong, Xiaodan
4
Quach, Sara
4
Thaichon, Park
4
Weaven, Scott
4
Chang, Chun-Wei
3
Claro, Danny Pimentel
3
George, Morris
3
Kim, Jisu J.
3
Li, Xiaoling
3
Moffett, Jordan W.
3
Monga, Ashwani
3
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Journal of marketing
30
Journal of the Academy of Marketing Science
30
Journal of retailing
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing research : JMR
6
MSI reports : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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3
European journal of marketing
2
European journal of operational research : EJOR
2
International journal of forecasting
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
Routledge studies in marketing
2
SWPS
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Decision Sciences
1
Decision sciences : DS
1
Edward Elgar E-Book Archive
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Innovation and development : RIAD
1
International Journal of Forecasting
1
International journal of production research
1
Journal of Business Research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of public policy & marketing
1
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ECONIS (ZBW)
141
OLC EcoSci
21
RePEc
3
Other ZBW resources
2
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121
Review articles : purpose, process, and structure
Palmatier, Robert W.
;
Houston, Mark B.
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011865090
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122
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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123
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
124
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
125
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Palmatier, …
- In:
Customer engagement marketing
,
(pp. 307-323)
.
2018
Persistent link: https://www.econbiz.de/10011739871
Saved in:
126
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
127
Special issue: service marketing strategy
Brady, Michael K.
(
ed.
);
Arnold, Todd
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011779510
Saved in:
128
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
129
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
130
Marketing, through the eyes of the stigmatized
Harmeling, Colleen M.
;
Mende, Martin
;
Scott, Maura L.
; …
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012492679
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