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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George; Lopez, Carmen - In: International business review : the official journal of … 31 (2022) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
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Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim; Elliott, Gregory; Parvin, Shehely - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
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The impact of country image and patient cosmopolitanism on medical tourism
Thelen, Shawn T.; Yoo, Boonghee - In: Health marketing quarterly 40 (2023) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10014295034
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Factors influencing foreign products purchase intention of Mongolian consumers
Gantulga, Urandelger; Ganbold, Munkhbayasgalan - In: Asia marketing journal 24 (2022) 3, pp. 131-140
Persistent link: https://www.econbiz.de/10013465802
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The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan
Khair, Nadine; Mahadin, Bushra; Gammoh, Leen Adel; … - In: International journal of organizational analysis 32 (2024) 5, pp. 902-927
Persistent link: https://www.econbiz.de/10014582172
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The role of attachment to K-celebrity from a destination marketing perspective
Kim, Mi Ran; Lee, Heijin; Kim, Soyeon; Choi, Laee - 2024
Persistent link: https://www.econbiz.de/10015077366
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Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao; Chen, Han; Lee, Yee Ming - In: International journal of hospitality management 95 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
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The influence of corporate social responsibility on students' emotional appeal in the HEIs : the mediating effect of reputation and corporate image
Aledo-Ruiz, María Dolores; Martínez-Caro, Eva; … - In: Corporate social responsibility and environmental management 29 (2022) 3, pp. 578-592
Persistent link: https://www.econbiz.de/10013274423
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Antecedents to willingness to boycotts among Malaysian muslims
Asmat Nizam Abdul Talib; Samshul-Amry Abdul-Latif - In: Emerging research on Islamic marketing and tourism in …, (pp. 70-106). 2015
Persistent link: https://www.econbiz.de/10010417096