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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael; L'Espoir Decosta, J. N. Patrick - In: International marketing review 33 (2016) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503
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Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
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The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products
Lkhaasuren, Mendbayar; Nam, Kyung-Doo; Bang, Dong-Ock; … - In: Journal of international trade & commerce 14 (2018) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011846888
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Do strained bilateral relations affect tourists' desire to visit a country that is a target of animosity?
Stepchenkova, Svetlana; Shichkova, Elena; Kim, Min-Seong; … - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 553-566
Persistent link: https://www.econbiz.de/10011918008
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An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
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Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: International journal of business and globalisation : IJBG 20 (2018) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435