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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator …

Persistent link: https://www.econbiz.de/10015067079

Exploring impact of selected marketing strategies on the consumer lens

Almugari, Fatehi; Khaled, Amgad S. D.; Bajaj, Parul; … - In: International journal of business excellence : IJBEX 30 (2023) 2, pp. 160-182

Persistent link: https://www.econbiz.de/10014312854

Exploring impact of selected marketing strategies on the brand differentiation

Almugari, Fatehi; Alabsy, Nabil Mohamed; Khaled, Amgad S.D. - In: International journal of business innovation and … 28 (2022) 3, pp. 296-318

Persistent link: https://www.econbiz.de/10013343609

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284

Persistent link: https://www.econbiz.de/10012598426

Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women

Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216

Persistent link: https://www.econbiz.de/10014318190

An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga

Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176

Persistent link: https://www.econbiz.de/10010233753

The influence of sport sponsorship on brand equity and purchase behavior

Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105

Persistent link: https://www.econbiz.de/10011860443

Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty

Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11

This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on...

Persistent link: https://www.econbiz.de/10014381358

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Ethical dimension of customer-based brand equity

Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10011840426

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