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Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun; Guo, Rui; Chen, Jiawen; Du, Peng - In: The journal of product & brand management 32 (2023) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Promoting continual member participation in firm-hosted online brand communities : an organizational socialization approach
Liao, Junyun; Huang, Minxue; Xiao, Bangming - In: Journal of business research : JBR 71 (2017), pp. 92-101
Persistent link: https://www.econbiz.de/10011622503
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Politeness matters : the role of polite languages in online peer-to-peer lending
Wang, Shaoda; Ye, Dezhu; Liao, Junyun - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014541928
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The effect of corporate social responsibility on employee advocacy behaviors : a perspective of conservation of resources
Liu, Zonghua; Guo, Yulang; Liao, Junyun; Li, Yanping; … - In: Chinese management studies 16 (2022) 1, pp. 140-161
Persistent link: https://www.econbiz.de/10012886172
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What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective
Zheng, Shiyong; Chen, Jiada; Liao, Junyun; Hu, Hsin-Li - In: Journal of retailing and consumer services 72 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014251995
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Creating immersive and parasocial live shopping experience for viewers : the role of streamers' interactional communication style
Liao, Junyun; Chen, Keyi; Qi, Jun; Li, Ji; Yu, Irina Y. - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 140-155
Persistent link: https://www.econbiz.de/10013536286
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More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun; Pang, Jiecong; Dong, Xuebing - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364053