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Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan; Fu, Lunrui; Dai, Yue - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Gursoy, Dogan - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 322-343
Persistent link: https://www.econbiz.de/10014513645
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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran; Guo, Xuan; Wegner, Christine; Baker, Thomas … - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
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The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
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Exploring social media influencers' moral dilemmas through role theory
Grgurić Čop, Nina; Culiberg, Barbara; First Komen, Ivana - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10014549712
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Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris; Jones, Richard; … - In: Organization studies : an international … 45 (2024) 4, pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
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Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
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Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10014531852