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Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von; Wiedmann, Klaus-Peter - In: Journal of food products marketing : innovations in … 27 (2021) 8/9, pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
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An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah; Cowart, Kelly - In: The journal of services marketing 36 (2022) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
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Temporal variability of emotions in social media posts
Weismayer, Christian; Gunter, Ulrich; Önder, Irem - In: Technological forecasting & social change : an … 167 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012798606
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
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Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon; Lee, Eunmi - In: International journal of internet marketing and … 15 (2021) 1, pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614