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Are celebrities accountable for the misconduct of their fans?

Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419

Persistent link: https://www.econbiz.de/10012796114

Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility

Lee, Younghan; Koo, Jakeun - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 523-538

Persistent link: https://www.econbiz.de/10011384446

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326

Persistent link: https://www.econbiz.de/10011613174

Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions

Pickett, Andrew C.; Brison, Natasha T. - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1098-1115

Persistent link: https://www.econbiz.de/10012200369

The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer

Kim, Taehee; Seo, Hyo Min; Chang, Kyungro - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 246-262

Persistent link: https://www.econbiz.de/10011781268

Consumers' comparative evaluative judgment of athlete endorsers

Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565

Persistent link: https://www.econbiz.de/10011616451

The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement

Lee, Jung-Gyo; Park, Jaejin - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10010489101

Impact of Celebrity Endorsement on Customer's Brand Perception in the British Sports Apparel Industry : A Comparison between Celebrity Endorsed and Non-Endorsed Brands

Janjua, Talal - 2013

This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison of celebrity endorsed and non-endorsed brands in the British apparel industry. An extended empirical study has been conducted with the help of various secondary resources...

Persistent link: https://www.econbiz.de/10013080529

The impact of gender expression on female athlete endorser effectiveness

Parker, Heidi M.; Mudrick, Michael T.; Fink, Janet S. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 264-274

Persistent link: https://www.econbiz.de/10012000642

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