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Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip; Jain, Varsha; Rana, Pragati - In: Asia-Pacific journal of business administration 5 (2013) 1, pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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The impact of mood on sport celebrity credibility evaluation
Venkatesakumar, R.; Sundar, S. - In: Taylor's business review / Taylor's Business School, … 2 (2012) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10009779421
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The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook; Shin, Seongyeon - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
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The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel; Schmidt, Sascha L.; Torgler, Benno - In: Review of managerial science 10 (2016) 3, pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
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Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.; Donavan, D. Todd - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Felbert, Aaron von; Breuer, Christoph - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 440-458
Persistent link: https://www.econbiz.de/10013349531
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The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal; Arora, Nilesh - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006