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The impact of relational drivers on customer brand engagement and brand outcomes

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Reinventing a business model in industrial networks : implications for customers' brand perceptions

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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

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The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam

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Social media marketing and brand loyalty : analyzing the mediating role of brand trust

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In today's connected world, social media is a sound business strategy that is embedded in an online network. It allows businesses to create customer engagement by helping them develop their brand, enhance their networking capacity, and increase their customer base. Marketers should take...

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Building value co-creation with social media marketing, brand trust, and brand loyalty

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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand

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Impact of corporate social responsibilities on customer responses and brand choices

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Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty

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