Similar Search Results

Building brand reputation through third-party endorsement : fair trade in British chocolate

Lopes, Teresa da Silva - In: Business history review 90 (2016) 3, pp. 457-482

Persistent link: https://www.econbiz.de/10011597727

Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification

Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012425029

Analysis of the influence of reputation, identity and image on the country brand

Revilla Camacho, Maria Angeles; Rodriguez-Rad, Carlos; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 163-182

Persistent link: https://www.econbiz.de/10013369816

Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply

Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10014284159

Experience goods, umbrella branding, and reputation

Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10014227166

Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction

Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177

Persistent link: https://www.econbiz.de/10014227550

Reputation Burning : Analyzing the Impact of Brand Sponsorship on Social Influencers

Cheng, Mengjie (Magie); Zhang, Shunyuan - 2022

videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent …-video level. A difference-in-differences analysis on the matched sample finds a reputation-burning effect: posting a sponsored … video, compared to posting an equivalent organic video, costs the influencer 0.17% of their reputation (operationalized as …

Persistent link: https://www.econbiz.de/10014244227

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective

Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346

Persistent link: https://www.econbiz.de/10014574604