There is widespread evidence that some firms use false advertising to overstate the value of their products. We … advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We … establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions …

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … company ran TV advertising in one region of the country while shutting off TV advertising for the remainder of the country …

Programmatic advertising is prevalent in online advertising. However, it offers managers limited control over the type … advertising and highlight the crucial role of website quality dependent on campaign goal and brand type …

Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also … advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered …

Using daily advertising data, we analyze the short-term effects of advertising on investor attention and on financial … market outcomes. Based on various investor attention proxies, we show that advertising positively affects attention. However … influenced by advertising. Further results suggest that previous findings of an economically significant positive relation …

advertising goals; and (iv) the skippable format is better suited for less ambitious advertising goals, such as brand awareness …

I present a model to describe the effects of persuasive advertising targeted at consumers with expectation …-based reference-dependent preferences. Persuasive advertising is competitive and increases the salience of advertised products while … deflated. I show that under moderate levels of loss aversion and product differentiation persuasive advertising has strictly …

social media advertising; second, to classify the factors into four main dimensions (namely: source, social, content and …

Native advertising is the ... …