//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer insights from text an...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
46
Konsumentenverhalten
46
Viral marketing
25
Virales Marketing
25
Communication
14
Kommunikation
14
Personality psychology
14
Persönlichkeitspsychologie
14
Language
13
Social Web
13
Social web
13
Sprache
13
USA
13
United States
13
Brand image
10
Markenimage
10
word of mouth
8
Beziehungsmarketing
7
Emotion
7
Linguistics
7
Linguistik
7
Relationship marketing
7
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Advertising effects
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Perception
5
Text
5
Wahrnehmung
5
Advertising
4
Behavioral economics
4
Decision
4
more ...
less ...
Online availability
All
Undetermined
58
Free
26
Type of publication
All
Article
142
Book / Working Paper
38
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Arbeitspapier
15
Working Paper
15
Graue Literatur
14
Non-commercial literature
14
research-article
3
Aufsatz im Buch
2
Book section
2
Article
1
Aufsatzsammlung
1
more ...
less ...
Language
All
English
123
Undetermined
53
German
4
Author
All
Berger, Jonah
115
Moore, Sarah
38
Packard, Grant
20
Moore, Sarah G.
19
Grunberg, Leon
11
Fitzsimons, Gavan J.
10
Sela, Aner
10
Chan, Cindy
7
Greenberg, Edward S.
6
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Shiv, Baba
5
Sorensen, Alan T.
5
Attai, Deanna J.
4
Berry, Leonard L.
4
Danaher, Tracey S.
4
Draganska, Michaela
4
Greenberg, Edward
4
Heath, Chip
4
Howard, Chuck
4
Moore, S.
4
Sikora, Patricia
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Dahl, Darren W.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Manchanda, Puneet
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pattabhiramaiah, Adithya
3
Pope, Devin
3
Risquez, Angelica
3
more ...
less ...
Institution
All
Graduate School of Business, Stanford University
2
European Real Estate Society - ERES
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing research : JMR
14
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
11
MSI reports : working paper series
10
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing
4
Journal of service research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
GMU Working Paper in Economics
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of management studies : JMS
2
Journal of organizational change management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Research Papers / Graduate School of Business, Stanford University
2
Research paper series / Stanford Graduate School of Business
2
Consumer Psychology Review
1
Consumer psychology in a social media world
1
Consumer psychology review
1
ERES
1
Economic and industrial democracy : EID ; an international journal
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health Economics Review
1
Health economics review
1
Human resource management
1
Human resources abstracts : an international information service
1
Journal of Economic Psychology
1
Journal of European industrial training
1
Journal of International Development
1
Journal of Management Studies
1
Journal of Organizational Change Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
116
OLC EcoSci
37
RePEc
22
Other ZBW resources
4
EconStor
1
Showing
141
-
150
of
180
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
141
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10008233222
Saved in:
142
Where Consumers Diverge from Others: Identity Signaling and Product Domains
Berger, Jonah
;
Heath, Chip
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10007763395
Saved in:
143
Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Berger, Jonah
;
Fitzsimons, Grinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10007894085
Saved in:
144
When the Same Prime Leads to Different Effects
Wheeler, S.Christian
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10007861083
Saved in:
145
The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah
;
Draganska, Michaela
;
Simonson, Itamar
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
Saved in:
146
What Drives Immediate and Ongoing Word of Mouth?
Berger, Jonah
;
Schwartz, Eric M
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009966651
Saved in:
147
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
6
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009979921
Saved in:
148
SIGNALWIRKUNG
Berger, Jonah
- In:
Harvard business review : HBR
(
2012
),
pp. 16-17
Persistent link: https://www.econbiz.de/10009980340
Saved in:
149
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10009893555
Saved in:
150
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10009893557
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->