advertising targeting and social context jointly determine feelings of embarrassment and advertising effectiveness … situations like advertising viewing. The authors investigate when and why consumers experience embarrassment as a result of …

less targeted advertising strategy due to its enhanced incentive to exploit a stronger recommendation effect. Even if the … raise its price instead of exploiting its recommendation effect. Thus, it leads to more targeted advertising and lower …

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids … studies on advertising targeted at kids in Pakistan …

Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating … consumer data. While achieving the same privacy, these means decrease targeting accuracy differently, subsequently reducing … privacy and advertisers’ WTP because of the unknown impacts of (i) privacy on targeting accuracy and (ii) targeting accuracy …