Narrow search
Showing 31 - 40 of 155,335
Cover Image
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Cover Image
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Cover Image
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Cover Image
Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Cover Image
Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao; Chen, Han; Lee, Yee Ming - In: International journal of hospitality management 95 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
Cover Image
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Cover Image
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Cover Image
Brands, labels, and product longevity : the case of salmon in UK grocery retailing
Asche, Frank; Sogn-Grundvåg, Geir; Zhang, Dengjun; … - In: Journal of international food & agribusiness marketing 33 (2021) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10012483423
Cover Image
Impact of country of origin effect (COE) on consumer purchase intentions : a case study of cosmetic products in Lampang, Thailand
Janak Pandey; Somjai Muenkid; Noraset Jivasantikarn; … - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012503259
Cover Image
Differences of individual demographic characteristics towards e-wallet payment in restaurants
Caroline, Shinta; Putri, Anggraini; Oei, Edy; Verawati; … - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10012503261