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Satisfaction and loyalty from shopping mall experience and brand personality
Kim, Ji Wan; Lee, Freddy; Suh, Yong Gu - In: Services marketing quarterly 36 (2015) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96
Persistent link: https://www.econbiz.de/10011347839