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Product alliances, alliance networks, and shareholder value : evidence from the biopharmaceutical industry
Mani, Sudha; Luo, Xueming - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10010517017
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
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How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
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The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
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Mit der Zeit immer bequemer
Luo, Xueming; Kanuri, Vamsi K.; Andrews, Michelle - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 16-17
Persistent link: https://www.econbiz.de/10009722363
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Reciprocity in corporate social responsibility and channel performance : do birds of a feather flock together?
Luo, Xueming; Zheng, Qinqin - In: Journal of business ethics : JOBE 118 (2013) 1, pp. 203-213
Persistent link: https://www.econbiz.de/10010233751
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627