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Ways to implement effective product placement on YouTube
Koo, Wanmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10015051115
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Make product placement work for you : get less exposure
Neale, Michael; Corkindale, David - In: Business horizons 65 (2022) 2, pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
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Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves - In: The journal of product & brand management 26 (2017) 2, pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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Disclosing brand placement to young children
Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
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Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of media business studies 15 (2018) 1, pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
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Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867
Persistent link: https://www.econbiz.de/10014296428