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Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...
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Purpose Evaluating existing literature can lead to a better understanding of a scientific journal's state of the art. In this sense, this study aims to analyze the global research evolution of the Revista Europea de Dirección y Economia de la Empresa (REDEE) and the European Journal of...
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Purpose This paper analyzes previously unmeasured effects of a response to a service incident called "benevolent" within the customer -firm relationship. Design/methodology/approach A questionnaire was administered to telecommunication customers in a Western European country, and the model was...
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Mobile applications (MA) and social media (SM) platforms are changing Internet user behavior. This study aims to unveil within current academic literature, the fields where usability research has been focusing their efforts in the dimensions institutional websites (IW), SM and MA usability, and...
Persistent link: https://www.econbiz.de/10012120137