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The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles
Litfin, Thorsten; Teckert, Özlem; Lamberz, Julia - 2017
Typically, toy manufacturers use the color pink for girls' toys and the color blue for boys. They also design gender-related theme worlds for girls and boys based on gender-based stereotypes, justified by different playing preferences of the two sexes. Socially-oriented toys such as dolls are...
Persistent link: https://www.econbiz.de/10011920376
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Displays signs and involvement : the visual path to purchase intention
Behe, Bridget K.; Zhao, Jing; Sage, Lynne; Huddleston, … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 511-522
Persistent link: https://www.econbiz.de/10010222157
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Visitors' spatial-temporal behaviour and their learning experience : a comparative study
Huang, Xiaoting; Chen, Meixin; Wang, Ying; Yi, Jin; … - In: Tourism management perspectives : TMP 42 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013364417
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Situational influences on the evaluation of other-customer failure
Huang, Wen Hsien; Wang, Yi-ching - In: International journal of hospitality management 36 (2014), pp. 110-119
Persistent link: https://www.econbiz.de/10010239319
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The coherence and congruence of convergence in consumer electronics
Azhari, Muhammad Zakky; Afiff, Adi Zakaria - In: The journal of product & brand management 24 (2015) 4, pp. 377-385
Persistent link: https://www.econbiz.de/10011407196
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The consumer motivation scale : development of a multi-dimensional and context-sensitive measure of consumption goals
Barbopoulos, Isak; Johansson, Lars-Olof - In: Journal of business research : JBR 76 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011712835
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Pricing of vice goods for goal-driven consumers
Amaldoss, Wilfred; Harutyunyan, Mushegh - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4541-4557
Persistent link: https://www.econbiz.de/10014339267
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Designing the service delivery system for prevention-oriented goals : insights from two case studies
Ponsignon, Frédéric; Phillips, Laura A.; Smart, Philip; … - In: Journal of service management 35 (2024) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10014456572
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The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: International journal of advertising : the review of … 41 (2022) 6, pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123
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Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
Gill, Tripat; Lei, Jing - In: Marketing Letters 20 (2009) 1, pp. 91-103
Persistent link: https://www.econbiz.de/10005716489