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Use of augmented reality tools in marketing communication with the audience

Salkovska, Jelena; Batraga, Anda; Kaibe, Liene; Kalkis, … - In: International journal of learning and change : IJLC 16 (2024) 5, pp. 473-485

Persistent link: https://www.econbiz.de/10015066151

Augmented reality : the key to unlock customer engagement potential

Ganesan, Muruganantham; Kumar, B. Dinesh - In: Marketing intelligence & planning 42 (2024) 6, pp. 976-1009

Persistent link: https://www.econbiz.de/10015056926

Towards a theoretical framework for augmented reality marketing : a means-end chain perspective on retailing

Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, … - In: Information & management : the international journal of … 61 (2024) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10015079948

Fashion virtual reality in e-commerce

Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10013266202

Identifying the drivers of shopper attention, engagement, and purchase

Burke, Raymond R.; Leykin, Alex - 2014

Persistent link: https://www.econbiz.de/10010424894

Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket

De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34

Persistent link: https://www.econbiz.de/10012821179

Influence of virtual experience immersion, product control, and stimulation on advertising effects

Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19

Persistent link: https://www.econbiz.de/10012800085

VR and nostalgia : using animation in theme parks to enhance visitor engagement

Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127

Persistent link: https://www.econbiz.de/10012801960

The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

Persistent link: https://www.econbiz.de/10012514127

Observing product touch : the vicarious haptic effect in digital marketing and virtual reality

Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326

Persistent link: https://www.econbiz.de/10013258020