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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van; … - In: Journal of business research : JBR 118 (2020), pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 34 (2017), pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon; Park, Sun-Young - In: Journal of business research : JBR 100 (2019), pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
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Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria; Saurel, Hélène - In: Journal of retailing and consumer services 51 (2019), pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
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Opportunities and challenges of augmented reality shopping in emerging markets
Abed, Salma S. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 107-117). 2018
Persistent link: https://www.econbiz.de/10011825148
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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302