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Augmented reality marketing : a technology-enabled approach to situated customer experience

Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384

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Restorative experiences and online tourists' willingness to pay a price premium in an augmented reality environment

Huang, Tseng-Lung - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

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Flatlined : combatting the death of retail stores

Berman, Barry - In: Business horizons 62 (2019) 1, pp. 75-82

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When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions

He, Zeya; Wu, Luorong; Li, Xiang - In: Tourism management : research, policies, practice 68 (2018), pp. 127-139

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The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

Persistent link: https://www.econbiz.de/10014504942

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

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Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective

Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

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The influence of augmented reality on the consumer purchasing process

Murmura, Federica; Bravi, Laura; Pierli, Giada; Santos, … - In: Driving Quality Management and Sustainability in VUCA …, (pp. 57-69). 2024

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The role of augmented reality in shaping purchase intentions and WOM for luxury products

Nawres, Darragi; Nedra, Bahri-Ammari; Yousaf, Anish; … - In: Journal of business research : JBR 171 (2024), pp. 1-14

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Reuse intention of augmented reality apps : recreational consciousness as moderator

Behzad Foroughi; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521

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