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Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You; Geng, Lixiao; Chang, Yaping; Ning, Peng - In: Psychology & marketing 40 (2023) 12, pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
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The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao; Chang, Yaping - In: Baltic journal of management : BJM 17 (2022) 4, pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
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Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping; Geng, Lixiao - In: International journal of retail and distribution management 50 (2022) 12, pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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The negative effect of service robots' affective human-likeness on consumer satisfaction in frontline service encounters
Li, You; Liang, Zhehao; Wang, Yawei; Chang, Yaping - In: International journal of hospitality management 115 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014487592
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Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
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Social exclusion and choice : the moderating effect of power state
Liang, Shichang; Chang, Yaping - In: Journal of consumer behaviour : an international … 15 (2016) 5, pp. 449-458
Persistent link: https://www.econbiz.de/10011542355
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
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Social robots: partner or intruder in the home? : the roles of self-construal, social support, and relationship intrusion in consumer preference
Chang, Yaping; Gao, Yajie; Zhu, Donghong; Safeer, Asif Ali - In: Technological forecasting & social change : an … 197 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014468878