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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed; Neale, Larry; Sekhon, Harjit; … - In: Journal of business research : JBR 137 (2021), pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
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To personalize or not to personalize online purchase interactions : implications of self-selection by retailers
Thirumalai, Sriram; Sinha, Kingshuk K. - In: Information systems research : ISR 24 (2013) 3, pp. 683-708
Persistent link: https://www.econbiz.de/10010128782
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Salesperson's personality and relationship quality : are you a friend or a customer?
Peighambari, Kaveh; Sattari, Setayesh; Styvén, Maria; … - In: Marketing in the socially-networked world : challenges …, (pp. 511-518). 2013
Persistent link: https://www.econbiz.de/10010191244
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Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
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Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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The Presenter's Paradox in customer service interactions
Kang, Christine; Wooten, David B. - In: Journal of business research : JBR 120 (2020), pp. 94-102
Persistent link: https://www.econbiz.de/10012417103
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Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
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Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan; Tscheulin, Dieter K.; Lindenmeier, Jörg; … - In: Journal of business economics : JBE 91 (2021) 3, pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710