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Spann, Martin - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 10, pp. 14-15

Persistent link: https://www.econbiz.de/10011534988

Mobile advertising : a framework and research agenda

Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 3-14

Persistent link: https://www.econbiz.de/10011489406

Location-Based Advertising

Spann, Martin; Molitor, Dominik - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 12 (2015) 4, pp. 40-43

Persistent link: https://www.econbiz.de/10011540753

Social media and academic performance : does the intensity of Facebook activity relate to good grades?

Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72

Persistent link: https://www.econbiz.de/10010471731

Accounting for word-of-mouth effects in preference-based market forecasts

Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10010424869

Sampling, discounts or pay-what-you-want : two field experiments

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334

Persistent link: https://www.econbiz.de/10010427984

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10010431266

An empirical analysis of bidding fees in name-your-own-price auctions

Bernhardt, Martin; Spann, Martin - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 283-296

Persistent link: https://www.econbiz.de/10008760278

Experimentelle Forschung im Marketing : Entwicklung und zukünftige Chancen

Baum, Daniela; Spann, Martin - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 179-191

Persistent link: https://www.econbiz.de/10009271601

Bid-elicitation interfaces and bidding behavior in retail interactive pricing

Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-144

Persistent link: https://www.econbiz.de/10009513146