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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective

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Persistent link: https://www.econbiz.de/10014634935

More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction

Gligor, David M.; Maloni, Michael J. - In: Journal of business logistics 43 (2022) 2, pp. 209-237

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The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs : the moderating role of co-production

Behnam, Mohsen; Anagnostopoulos, Christos; Byers, Terri; … - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 789-810

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Application of Service Dominant Logic to the medical device industry

Wells, Robert A.; Gallarza, Martina G.; Andreu, Luisa; … - In: International review on public and non-profit marketing 12 (2015) 3, pp. 207-235

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Representative co-production : broadening the scope of the public service logic

Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314

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Servitization and operations management : a service dominant-logic approach

Smith, Laura; Maull, Roger; Ng, Irene - In: International journal of operations & production … 34 (2014) 2, pp. 242-269

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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value

Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255

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Service branding : a perspective of value co-creation orientation

Li, Tianze; Wei, Haiying - In: Inventi impact: service sector (2018) 4, pp. 214-224

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How do consumers co-create their experiences? : an exploration in the heritage sector

Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 30-59

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Integrated value co-creation and affective commitment in banking industry

Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515

Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...

Persistent link: https://www.econbiz.de/10012221592