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Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole; Asaad, Yousra; Palmer, Adrian - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10011890882
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern; Breuer, Christoph - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
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Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
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Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
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Understanding why people play fantasy sport : development of the Fantasy Sport Motivation Inventroy (FanSMI)
Lee, Seunghwan; Seo, Won Jae; Green, Chris - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 166-199
Persistent link: https://www.econbiz.de/10009743873
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Development and validation of the motivation scale for disability sport consumption
Cottingham, Michael; Carroll, Michael S.; Phillips, Dennis - In: Sport management review 17 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010257213