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How to use the power of advert...
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Advertising
29
Consumer behaviour
24
Werbung
23
Konsumentenverhalten
22
Advertising effects
19
Werbewirkung
19
USA
10
United States
10
Gesundheit
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English
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Stafford, Marla Royne
93
Royne, Marla B.
22
Stafford, Thomas F.
20
Levy, Marian
13
Royne, Marla
13
Bienstock, Carol C.
10
Fox, Alexa K.
10
Carlson, Les
9
Royne Stafford, Marla
9
Deitz, George D.
6
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Deitz, George
5
Pounders, Kathrynn
5
Thieme, Jeff
5
Day, Ellen
4
Jha, Subhash
4
Myers, Susan D.
4
Oakley, Jared
4
Rifon, Nora
4
Spears, Nancy
4
Wells, Brenda P.
4
Coleman, Joshua T.
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
Martinez, Jennifer
3
Myers, Susan W.
3
Rifon, Nora J.
3
Sherrell, Dan
3
Stafford, Marla R.
3
Stern, Barbara B.
3
Albers‐Miller, Nancy D.
2
Alderson, Laura
2
Cervetti, Michael J.
2
Faber, Ronald J.
2
Gilbert, Jonathan Ross
2
Hart, Phillip
2
Jones, Shawn R.
2
LEVY, MARIAN
2
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
5
Journal of advertising research
5
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of Business Strategy
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution & logistics management : IJPD & LM
1
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ECONIS (ZBW)
64
OLC EcoSci
56
Other ZBW resources
20
RePEc
7
BASE
1
USB Cologne (EcoSocSci)
1
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11
Marketing for public health : we need an app for that
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009531812
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12
Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage
;
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
3
,
pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
Saved in:
13
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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14
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
15
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
16
Cross-cultural examination of online shopping behavior : a comparison of Norway, Germany, and the United States
Smith, Rachel Korfhage
;
Deitz, George
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 328-335
Persistent link: https://www.econbiz.de/10009720295
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17
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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18
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
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19
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
20
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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