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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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Investigating the key routes to customers' delightful moments in the hotel context
Lee, Seonjeong; Shea, Linda - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 532-553
Persistent link: https://www.econbiz.de/10011349968
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Diners' loyalty towards luxury restaurants : the moderating role of product knowledge
Peng, Norman; Chen, Annie Huiling - In: Marketing intelligence & planning 33 (2015) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10011326048
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The role of brand love in consumer-brand relationships
Albert, Noel; Merunka, Dwight - In: The journal of consumer marketing 30 (2013) 3, pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
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Negative emotions, value and relationships : differences between women and men
Babin, Barry J.; Griffin, Mitch; Borges, Adilson; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10009768989
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Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Fernandes, Teresa; Proença, João F. - In: Journal of relationship marketing : innovations & … 12 (2013) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009745159
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The impact of nostalgia triggers on emotional responses and revisit intentions in luxury restaurants : the moderating role of hiatus
Hwang, Jinsoo; Hyun, Sunghyup Sean - In: International journal of hospitality management 33 (2013), pp. 250-262
Persistent link: https://www.econbiz.de/10009746369
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The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts
Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009664024
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213