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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value

Fuchs, Matthias; Schreier, Martin - In: Journal of marketing research 60 (2023) 3, pp. 602-624

Persistent link: https://www.econbiz.de/10014294956

Creating customization experiences : the evolution of product configurators

Blazek, Paul - In: Mass Customization and Customer Centricity : In Honor …, (pp. 179-209). 2023

Persistent link: https://www.econbiz.de/10014322023

The impact of XR applications' user experience-based design innovativeness on loyalty

Jeon, Joo-Eon - In: Cogent business & management 10 (2023) 1, pp. 1-16

Web-based extended reality (XR) is an umbrella term for applications such as augmented reality and virtual reality. However, prior studies have only focused on the technological advancement of XR applications. Thus, this research explored the impact of the user experience-based design...

Persistent link: https://www.econbiz.de/10014452006

Handbook of research in mass customization and personalization

Piller, Frank T. (contributor); Zeng, Mingzhe (contributor) - 2010

Persistent link: https://www.econbiz.de/10003949848

Social value in retail banking

Roig, Juan Carlos Fandos; Guillén, Marta Estrada; … - In: The international journal of bank marketing : IJBM 31 (2013) 5, pp. 348-367

Persistent link: https://www.econbiz.de/10009787622

Impact of customer's social value on optimizing referral reward programs

Jiang, Fenfen; Mei, Shue; Zhong, Weijun - In: Journal of organizational computing and electronic commerce 30 (2020) 3, pp. 279-295

Persistent link: https://www.econbiz.de/10012264465

Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project

Izzo, Filomena; Camminatiello, Ida; Sasso, Pasquale; … - In: Socio-economic planning sciences : the international … 85 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014282344

The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice

Thompson, Frauke Mattison; Chmura, Thorsten - In: Journal of international marketing 23 (2015) 3, pp. 87-103

Persistent link: https://www.econbiz.de/10011341896

Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations

Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159

Persistent link: https://www.econbiz.de/10010379884