//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From easy to known : how fluen...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,825
Konsumentenverhalten
81,376
Brand management
17,811
Markenführung
17,398
Brand image
11,257
Markenimage
11,145
Theorie
10,165
Theory
9,996
Relationship marketing
9,961
Beziehungsmarketing
9,923
Markenartikel
9,315
Brand
8,276
Customer satisfaction
6,010
Kundenzufriedenheit
5,839
Online-Handel
5,740
Online retailing
5,728
Social Web
5,728
Social web
5,723
USA
5,562
Deutschland
5,550
Online-Marketing
5,323
United States
5,296
Internet marketing
5,289
Germany
4,976
Service quality
4,565
Einzelhandel
4,527
Dienstleistungsqualität
4,516
Retail trade
4,463
Werbewirkung
4,222
Advertising effects
4,162
Electronic Commerce
3,793
Marketingmanagement
3,672
E-commerce
3,657
Marketing management
3,655
Verbraucherverhalten
3,598
Advertising
3,546
Werbung
3,536
Experiment
3,501
Emotion
3,432
Marketing
2,957
more ...
less ...
Online availability
All
Undetermined
37,410
Free
21,823
Type of publication
All
Article
70,860
Book / Working Paper
33,584
Journal
238
Other
24
Type of publication (narrower categories)
All
Article in journal
57,570
Aufsatz in Zeitschrift
57,570
Graue Literatur
8,350
Non-commercial literature
8,350
Aufsatz im Buch
7,653
Book section
7,653
Working Paper
7,102
Arbeitspapier
6,572
Hochschulschrift
3,538
research-article
2,797
Thesis
2,452
Collection of articles of several authors
1,533
Sammelwerk
1,533
Aufsatzsammlung
1,037
Case study
779
Fallstudie
779
Conference paper
625
Konferenzbeitrag
625
Bibliografie enthalten
459
Bibliography included
459
Dissertation u.a. Prüfungsschriften
436
Konferenzschrift
431
Collection of articles written by one author
339
Sammlung
339
Lehrbuch
334
Textbook
279
Reprint
254
Conference proceedings
215
review-article
212
conceptual-paper
201
review
184
Article
179
Amtsdruckschrift
173
Government document
173
Ratgeber
160
Guidebook
148
case-report
115
Handbook
93
Handbuch
93
Statistik
93
more ...
less ...
Language
All
English
91,566
German
10,173
Undetermined
2,035
French
439
Polish
133
Spanish
112
Italian
98
Russian
46
Swedish
43
Danish
31
Portuguese
28
Lithuanian
26
Dutch
26
Norwegian
22
Finnish
17
Hungarian
17
Romanian
12
Slovak
11
Czech
8
Croatian
7
Indonesian
7
Serbian
7
Slovenian
5
Bulgarian
4
Kazakh
3
Multiple languages
3
Arabic
2
Malay (macrolanguage)
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
168
Burmann, Christoph
161
Huber, Frank
151
Han, Heesup
126
Bauer, Hans H.
120
Belk, Russell W.
119
Mattila, Anna S.
113
Phau, Ian
110
Herrmann, Andreas
108
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
97
Bruhn, Manfred
89
Melewar, T. C.
88
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Meffert, Heribert
84
Foxall, Gordon R.
83
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Bagozzi, Richard P.
72
Grewal, Dhruv
72
Nayga, Rodolfo M.
72
Sattler, Henrik
72
Bruwer, Johan
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Laroche, Michel
70
Ahlert, Dieter
69
Paul, Justin
69
Tomczak, Torsten
69
Stavins, Joanna
68
Verhoef, Peter C.
68
Wansink, Brian
68
Agarwal, Sumit
67
Pelsmacker, Patrick de
67
Rajagopal
67
more ...
less ...
Institution
All
National Bureau of Economic Research
563
Springer Fachmedien Wiesbaden
238
OECD
58
Verlag Dr. Kovač
45
American Marketing Association
38
Université Paris-Dauphine (Paris IX)
36
IGI Global
33
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
32
International Energy Agency
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Edward Elgar Publishing
24
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
16
Nordic Council of Ministers
16
Springer International Publishing
15
Universität Mannheim
15
INSEAD
14
Christian-Albrechts-Universität zu Kiel
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Springer Gabler <Firma>
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
RWTH Aachen
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European University Institute / Department of Economics
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
Helmut-Schmidt-Universität
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Verlag Franz Vahlen
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
European Society for Opinion and Marketing Research
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,251
Journal of retailing and consumer services
2,022
International journal of hospitality management
826
International journal of consumer studies
770
Psychology & marketing
736
The journal of brand management : an international journal
703
SpringerLink / Bücher
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
562
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
460
European Journal of Marketing
445
Journal of marketing research : JMR
430
Asia Pacific journal of marketing and logistics
422
European journal of marketing : EJM
417
Tourism management : research, policies, practice
416
Journal of Consumer Marketing
405
NBER Working Paper
403
Journal of travel and tourism marketing
391
Journal of marketing management : MM
378
Journal of Product & Brand Management
373
Management science : journal of the Institute for Operations Research and the Management Sciences
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
360
Journal of marketing
354
Journal of retailing
354
Journal of marketing communications
341
Journal of international consumer marketing
332
Marketing intelligence & planning
329
Journal of the Academy of Marketing Science
324
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
The international review of retail, distribution and consumer research
303
Journal of consumer behaviour : an international research review
302
The journal of consumer marketing
300
International journal of contemporary hospitality management
288
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
280
more ...
less ...
Source
All
ECONIS (ZBW)
96,960
Other ZBW resources
3,695
USB Cologne (EcoSocSci)
2,048
RePEc
1,001
EconStor
769
BASE
156
OLC EcoSci
47
USB Cologne (business full texts)
22
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
104,706
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
The effect of
brand
names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
3
The role of fMRI in detecting attitude toward
brand
switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
4
Social benefits of
brand
logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
5
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
6
Cute
brand
logo enhances favorable
brand
attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
7
Brand
logo and
brand
gender : examining the effects of natural logo designs and color on
brand
gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
8
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
9
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
10
The impact of cultural authenticity on
brand
uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->