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Persistent link: https://www.econbiz.de/10014531080

Influence of green showcasing practices on firm performance and mediating role of brand reputation

Kumar, Ashok; Tomar, Mukesh Singh; Bharti, Bhoopendra; … - In: International journal of technoentrepreneurship : IJTE 5 (2024) 1, pp. 1-25

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The role of green procurement, green supply chain management, green marketing strategy, and customers' environmental attitudes on green purchase intentions of plastic bag substitut...

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State of green marketing research over 25 years (1990-2014) : literature survey and classification

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Analysing the impact of green marketing mix on consumer purchase intention

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Strategies for the green economy : opportunities and challenges in the new world of business

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How to go green : unraveling green preferences of consumers

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Green marketing : a strategic balancing act for creating value

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Improving Green Product Innovation through Green Market Orientation under Environmental Dynamism : A Moderating Model

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Green product innovation has been used as a strategic tool to increase sustainability in response to the rising concerns regarding the adverse effect of business activities on the environment. Finding ways to increase green product innovations is an urgent issue faced by many managers. This...

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Investigating green marketing orientation practices among green small and medium enterprises

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