Similar Search Results

Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study

Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; … - In: European research studies 22 (2019) 2, pp. 83-99

Persistent link: https://www.econbiz.de/10012285936

The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643

Persistent link: https://www.econbiz.de/10012105240

Application of GREEN scale to understanding US consumer response to green marketing communications

Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875

Persistent link: https://www.econbiz.de/10011970114

Antecedents of green market performance : a case from Southeast Asian market

Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10011905601

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

Perception of consumers on green products in Nepalese market

Dangol, Shrijan - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 129-142

Persistent link: https://www.econbiz.de/10013449021

Green supply management and green marketing strategy on green purchase intention: SMEs cases

Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is...

Persistent link: https://www.econbiz.de/10012178710

Environmental strategy in business : green marketing communication

Lanfranchi, Maurizio; Giannetto, Carlo; Rotondo, Francesco - In: Journal of corporate responsibility and leadership : JCR&L 4 (2017) 3, pp. 111-126

Persistent link: https://www.econbiz.de/10011927414

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443

Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective

Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113

Persistent link: https://www.econbiz.de/10014413989