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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
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Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Service business 11 (2017) 1, pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana; García-Madariaga, Jesús; … - In: Services marketing quarterly 40 (2019) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
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How can European museums reach sustainability?
Recuero Virto, Nuria; Blasco-López, Ma Francisca; … - In: Tourism review : the official journal of the AIEST 72 (2017) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030