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Kaiser, Harry M.
75
Pelsmacker, Patrick de
75
Gierl, Heribert
69
Eisend, Martin
60
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Septianto, Felix
38
Wilbur, Kenneth C.
38
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37
Kind, Hans Jarle
37
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36
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Terlutter, Ralf
31
Dahlén, Micael
30
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Huh, Jisu
27
Pepels, Werner
27
Saffer, Henry
27
Bruhn, Manfred
26
Yoon, Sukki
26
Hundhausen, Carl
25
Pauwels, Koen
25
Reijmersdal, Eva A. van
25
Rossiter, John R.
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
Chang, Chingching
24
Hudders, Liselot
24
Schweiger, Günter
24
Sethi, Suresh
24
Bellman, Steven
23
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
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EconWPA
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
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CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
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Deutsche Werbewissenschaftliche Gesellschaft
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European Society for Opinion and Marketing Research
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NET Institute
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eSocialSciences
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Centre for Industrial Economics (CIE), Økonomisk Institut
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Department of Agricultural and Resource Economics, University of Connecticut
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Florida Department of Citrus
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Technische Universität Braunschweig
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Advertising Research Foundation
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Economic Research Service, Department of Agriculture
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Tilburg University, Center for Economic Research
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Axel Springer Verlag, Marketing Anzeigen
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BDW, Deutscher Kommunikationsverband
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Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Confederation British Industry
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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European Journal of Marketing
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Journal of Consumer Marketing
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Psychology & marketing
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Journal of retailing and consumer services
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European journal of marketing : EJM
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Journal of marketing research : JMR
102
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
93
Journal of marketing
89
International journal of internet marketing and advertising : IJIMA
88
SpringerLink / Bücher
85
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing : ZFP ; journal of research and management
80
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
NBER working paper series
67
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Working paper / National Bureau of Economic Research, Inc.
56
Journal of Product & Brand Management
54
NBER Working Paper
52
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date (oldest first)
1
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
4
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
6
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
7
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
8
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
9
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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