This research examines how corporate social responsibility (CSR) affects customer satisfaction and its outcomes customer loyalty. This study develops and tests conceptual framework, which predicts that customer satisfaction partially mediates the relationship between CSR and customer loyalty....

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data...

Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with....

In the technology and design industries, one product builds on another: a smart television enhances a smart phone. However, due to complimentary features, the utility gained by owning both products from the same firm is greater than the sum of the two products' utility if purchased from separate...

This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

Customer loyalty is one of the main business challenges, also for the insurance sector. Nevertheless, there are just a few papers dealing with this problem in the insurance field and specifically considering the uniqueness of this business sector. In this paper we define the conceptual framework...

With the continuous growth of competition in the market place, understanding customers has become an increasing important aspect in marketing. This study sought to determine the effectiveness of customer retention strategies on performance of commercial banks in Zimbabwe. A Descriptive research...