Similar Search Results

Buzzing with disclosure of social shopping rewards

Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189

Persistent link: https://www.econbiz.de/10011418525

Impact of marketing opportunities with social media networks

Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362

Persistent link: https://www.econbiz.de/10011419826

Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals

Koch, Oliver Francis; Benlian, Alexander - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 37-52

Persistent link: https://www.econbiz.de/10011422788

Customer engagement behaviour in online social networks : the Facebook perspective

Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220

Persistent link: https://www.econbiz.de/10011282837

The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter

Leung, Xi Y.; Bai, Billy; Stahura, Kurt A. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10011282983

What makes offline word-of-mouth more influential than online word-of-mouth?

Bayraktar, Ahmet; Erdogan, Emine - In: Global journal of business research : GJBR 9 (2015) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10011284721

Viral marketing : more than the online version of word-of-mouth?

Ketelaar, Paul Edwin; Schaerlaekens, Bart - In: Journal of euromarketing 24 (2015) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011288757

Do I follow my friends or the crowd? : information cascades in online movie ratings

Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258

Persistent link: https://www.econbiz.de/10011372429

The economic value of online reviews

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375482

A service of the

zbw