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Fuchs, Christoph; Kaiser, Ulrike; Schreier, Martin; Van … - In: Journal of retailing 98 (2022) 3, pp. 486-495

Persistent link: https://www.econbiz.de/10013426741

Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275

Persistent link: https://www.econbiz.de/10014316574

Blockchain meets marketing : opportunities, threats, and avenues for future research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014281888

Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value

Fuchs, Matthias; Schreier, Martin - In: Journal of marketing research 60 (2023) 3, pp. 602-624

Persistent link: https://www.econbiz.de/10014294956

Special issue: innovating in the digital economy : leveraging technology to create value for consumers and firms

Sorescu, Alina (ed.); Schreier, Martin (ed.) - 2021

Persistent link: https://www.econbiz.de/10012587401

The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction

Lim, Sarah; Van Osselaer, Stijn M. J.; Goodman, Joseph K.; … - In: Journal of retailing 100 (2024) 2, pp. 316-329

Persistent link: https://www.econbiz.de/10015065226

The creator economy : an introduction and a call for scholarly research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410

Persistent link: https://www.econbiz.de/10015057476

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

Schreier, Martin; Oberhauser, Stefan; Prügl, Reinhard - In: Marketing Letters 18 (2007) 1, pp. 15-30

Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...

Persistent link: https://www.econbiz.de/10005716549

Product uniqueness as a driver of customer utility in mass customization

Franke, Nikolaus; Schreier, Martin - In: Marketing Letters 19 (2008) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10005716564

Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

Bruckberger, Gianna; Fuchs, Christoph; Schreier, Martin; … - In: Journal of retailing 99 (2023) 4, pp. 594-604

Persistent link: https://www.econbiz.de/10014465661