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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping

Park, Jungkun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303390

Online customer loyalty : forecasting the repatronage behavior of online retail customers

Nacif, Roberta C. - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825931

Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111

Persistent link: https://www.econbiz.de/10011808556

Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA

Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009512888

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City

Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97

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(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach

Khan, Naveed R.; Ul Abedin, Zain; Ghouri, Arsalan Mujahid - In: The Lahore journal of business 9 (2020/2021) 2, pp. 79-108

Persistent link: https://www.econbiz.de/10012628305

Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate...

Persistent link: https://www.econbiz.de/10012621959

Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

Conceptualizing, validating, and managing brand equity for tourist satisfaction

Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978

Persistent link: https://www.econbiz.de/10011917484