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Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
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The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa; Castro, Ana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
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Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
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"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
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Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011609666
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348
Persistent link: https://www.econbiz.de/10012060426