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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992 - 1. publ.
Persistent link: https://www.econbiz.de/10011352234
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Research frontiers on the dark side of consumer behaviour : the case of materialism and compulsive buying
Moschis, George P. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1384-1401
Persistent link: https://www.econbiz.de/10011850420
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Marketing to older consumers : a handbook of information for strategy development
Moschis, George P. - 1992
Persistent link: https://www.econbiz.de/10004158063
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Marketing strategies for the mature market
Moschis, George P. - 1994
Persistent link: https://www.econbiz.de/10004242098
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10004319755
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Consumer socialization : a life-cycle perspective
Moschis, George P. - 1987
Persistent link: https://www.econbiz.de/10013501894
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10014385597
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Consumer behavior over the life course : research frontiers and new directions
Moschis, George P. - 2019
Persistent link: https://www.econbiz.de/10011973995
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Global personal spirituality: Concept, measurement, and correlates across cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: International Journal of Consumer Studies 42 (2018) 6, pp. 865-877
Persistent link: https://www.econbiz.de/10012090721
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Physical vanity across cultures : measurement and validation
Mathur, Anil; Barak, Benny; Lee, Keun S.; Zhang, Yong; … - In: Journal for global business advancement : JGBA 3 (2010) 4, pp. 313-324
Persistent link: https://www.econbiz.de/10008746103