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Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja; Friedemann, Christiane; Langwieser, Corinna - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
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Role of brands when children share snacks
Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015
Persistent link: https://www.econbiz.de/10011279720
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Children's influence on purchasing tourism products via the Internet : parental power versus children's power ; the social power perspective
Liang, Ying-wen - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 639-661
Persistent link: https://www.econbiz.de/10010246324
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Catching the attention of young consumers in Norway : a short guide to compliance with the strict regulations on marketing directed towards children
Hovda, Jenny Sveen; Holmvang, Bente - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 105-107
Persistent link: https://www.econbiz.de/10010386440
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The influence of parental styles on children's consumption
Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559